5) So much depends on reputation - Guard it with your life
Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once you slip however, you are vulnerable and will be attacked on both sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputation. Then stand aside and let public opinion hang them.
6) Court attention at all cost
Everything is judges by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous at all cost. Make yourself a magnet of attention by appearing large, more colourful, more mysterious than the bland and timid masses.